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Be 1% Better: Zero Waste Living

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 April celebrates Earth Day, and we're excited to announce our participation in 1% for the Planet's "Be 1% Better" campaign. This campaign focuses on what we can do in our everyday lives to create change and impact the planet for the better.

We'll be sharing ideas on Instagram and our here on our blog that you can implement into your everyday routine to minimize waste, and choose brands that are sustainable and ethical when it comes to the planet. First up, why not try to moving towards a zero-waste lifestyle? Getting started is easier than you think:

Zero waste living is a global movement to reduce, recycle, and reuse natural resources and products with the end goal of preventing waste from entering landfills and oceans. In a culture where consumerism is so deeply embedded, the idea of producing zero-waste can be overwhelming, but small changes can be a great start. With increased awareness around resources and waste, we can shift the way we think about the entire life cycle of a product.


The Story of Stuff is a short, animated documentary that helps explain the difference between the linear materials economy - where products are created, used, and inevitably end up as waste - and a circular economy, which focuses on minimizing waste, maximizing and recovering resources, and regenerating in a way that conserves energy and returns biological materials to the earth.


It takes a conscious effort to make a lasting change in lifestyle and buying habits. Here are a couple of ways to begin:


Buy Less Stuff:

Yes, even though we’re a beauty company that sells products, we think buying less is a great idea. Simplify your beauty and cleaning routine to just a few essential high-quality, sustainably-sourced, and packaged products. Minimize your wardrobe to high-quality, ethically produced staples that you’ll wear for a long time.


Ask Yourself:

Where was it produced? What resources and materials were used? How much energy was required to produce the item and get it into your hands? How long do you expect it to last? Will you be able to recycle or reuse it in some way when you are done? Going through this process might help you decide if your need is really worth what you are buying, and if you do buy it, how you can minimize your impact.


Buy Responsibly:

Choose products made with organic, fair trade, responsibly-sourced ingredients. Clothing is a great example of where we can focus our buying power to make smarter decisions. Fast fashion is one of the leading pollutants in the world. For example, designer companies like Levi’s are making steps and setting goals towards water conservation, recycling, and growing better cotton for their denim. More innovative companies, like Grow Your Own Jeans provide an opportunity to connect with all the resources used in the production of a pair of jeans through regenerative agriculture, working with the land in a responsible way to grow non-GMO cotton and indigo in organic soils and support regional economies.


Know that even small efforts that you take towards making smart, responsible purchasing decisions and minimizing waste can have a great impact long term on conserving our resources and protecting the health of our planet.

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