Blue Beauty: What You Need to Know

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In an effort to help solve the problem, blue beauty brands (like the four below) are using plastic collected during ocean cleanups (aka “ocean-bound” or “ocean-waste” plastic) to make their product packaging. Ocean-bound plastic (you’ll commonly see it referred to as OBP) is generally defined as plastic that’s found within 30 miles of a coastline, and ocean-waste plastic (OWP) is plastic that’s already made its way to sea. Using OBP and OWP is a great way to clean up the existing mess we’ve created while preventing a future mess as well.

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